In addition, the player will be able to use objects and weapons when fighting. Eventually, as the player progresses through the game, they'll be able to unlock other characters, including Master Shifu and the members of the Furious Five (a team of elite fighters each with their own fighting styles and mini-games).
Over the course of the game's narrative, the player improves Po's skill by adding various new fighting techniques and special moves, although in some parts of the game, the player will have to complete the tasks as another character.Īfter collecting a number of coins at the end of each level, the player has the option to buy upgrades to Po's moves and health, as well as a different set of new outfits. In addition to fighting and jumping challenges, maintaining balance is another important element of the game, such as Po crossing tightropes, staying on moving platforms, and steering a boat through a dangerous river. Players initially control Po, who differs from the movie in that he possesses a basic level of martial arts skill from the beginning, enabling him to participate in battle. Over 52,000 new fans followed the campaign account on microblog, more than 11,000 discussions talking about the activity, more than 3 million exposures on RenRen, more than 80,000 people were affected and total 18,000 participants.Kung Fu Panda is based on the movie Kung Fu Panda. Winners of the campaign were awarded an e-coupon which could be sued to by HP products at its online store. The online game on a microsite created by Saatchi & Saatchi allowed consumers to share results on platforms like Sina Weibo, Tencent Weibo or RenRen. The next phase was launched on June 20 and consumers were invited to play the online game and share their results.
Consumers were encouraged to predict what would come next on Kung Fu Panda 3. First, HP ran a writing and martial arts competition: Kung Fu PC, the master of both the writing and martial art. The campaign was carried out in two phases. To leverage on the popularity of Kung Fu Panda 2 and drive brand engagement among China’s youth. The PC manufacturing giant also paired with PR agency Hill & Knowlton to launch a 360 degree integrated digital marketing campaign. As the sole IT technology supplier and long-term strategic partner of Dream Works, HP offered audiences the 3D animation film Kung Fu Panda 2 during the summer. In line with the summer holidays, HP launched a two-month summer promotion in June themed “Kung Fu HP Passion Gifts”.
0 kommentar(er)
